Why Verify Your Meta Business Account?
Verifying your Meta Business Account in Meta Business Suite is important for several reasons:
- Establish authenticity and trust: Verification confirms that your business is legitimate, which helps build trust with customers and partners who interact with your brand on Meta platforms.
- Access advanced features: Verified accounts often gain access to additional tools and features within Meta Business Suite, such as advanced analytics, advertising options, and customer engagement tools.
- Improve security: Verification adds an extra layer of security to your account, helping protect your business from impersonation and unauthorized access.
- Enhance credibility in advertising: When running ads on Facebook and Instagram, a verified business account can increase credibility and potentially improve ad performance and customer response rates.
- Meet platform requirements: For certain business activities, such as running political ads or operating in regulated industries, verification may be required by Meta to comply with platform policies.
- Better customer support: Verified businesses may receive priority or enhanced customer support from Meta when resolving issues or accessing resources.
Also when you want to migrate your Whatsapp Business API number from our partner 360dialog to a direct integration with us, you have to have a verified Meta Business Account.
How to verify?
Meta has put together this information article showing all necessities and steps to get verified: