Is WhatsApp included in my current plan? Are there any additional costs?
The WhatsApp integration is available in all paid plans with our currrent pricing.
Every business-initiated conversation is charged according to the Meta price list.
Learn more here: Meta pricing
How many conversations are included per month?
Starting October 1st 2026: The first 1,000 service messages (= non-template messages you send to your contacts inside the 24h timeframe per business phone number/month are free. Additional messages will be charged at the applicable utility/authentication rate, with no volume discounts. See Meta price list. Make sure to add a payment method to your Meta Business Account/Whatsapp Business Accounts.
Business-initiated conversations will be charged according to the Meta price list.
On top of the Meta costs, Lime Connect charges a fee for campaigns messages of 0,01€ per template receiver only for accounts that registered their WhatsApp-Channel through our partner company 360dialog.
How are conversations counted?
All conversations are measured in fixed 24-hour sessions. A conversation starts when the first business message in a conversation is delivered, either initiated by the business or in reply to a user message. Each 24 hour conversation session results in a single charge.
Are there any additional costs if I use templates?
Businesses and users can exchange any number of messages, including template messages, within a 24 hour conversation session without incurring additional charges. Using a template to respond after the 24-hour period is considered a new business-initiated conversation. Any responses from and to the customer over the next 24 hours will be considered to be a part of the same conversation.
Starting from June 1st 2023, Meta will charge a fee for each template. The category of the template message used determines the conversation category, which in turn determines the price of the conversation. Conversations are divided into three new categories: Utility, Authentication and Marketing.
Since July 1st 2025, marketing templates are always charged, even if within the 24-hour conversation session window.
Conversation charges are based on the contact's country code, and prices for business and user-initiated conversations vary by country or region.
Billing takes place
- monthly through Lime Connect via invoice or credit card charge for customers who have connected their WhatsApp number through our partner 360dialog
- according to Meta’s billing policy for all other customers. More info here